Diffusion process of the new brands and products have become difficult for the new products and services. It's like an average consumer is exposed to thousands of brand ads every single day. This gives the reason for the brand diffusion theories to make sense to the new marketers.
The brand "NaMo" seems to have left behind all the competitors and emerge as the fastest diffusing brand of the year. The 63 year old brand - Narendra Modi who previously had a regional brand has now become a National brand. This super brand not only over shadowed the competitors but also his own party brand.
No doubt! The battle was difficult for NaMo with a tainted past - (Gujrat Communal Riots) but like any strong brand would do - NaMo acknowledged it and moved on.
There are a variety of reasons that NaMo diffused faster than any brand. Let's talk about these one by one-
Public Relations Parade-
Becoming a Generic Brand-
Competitor's Loss, Your Gain-
Empower the "People of India"
Gujrat
The brand "NaMo" seems to have left behind all the competitors and emerge as the fastest diffusing brand of the year. The 63 year old brand - Narendra Modi who previously had a regional brand has now become a National brand. This super brand not only over shadowed the competitors but also his own party brand.
No doubt! The battle was difficult for NaMo with a tainted past - (Gujrat Communal Riots) but like any strong brand would do - NaMo acknowledged it and moved on.
There are a variety of reasons that NaMo diffused faster than any brand. Let's talk about these one by one-
Public Relations Parade-
Becoming a Generic Brand-
Competitor's Loss, Your Gain-
Empower the "People of India"
Gujrat
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